Deskripsi
Anime Boom in Indonesia
“Anime is no longer niche.” In Indonesia, young people now proudly call themselves ‘Wibu’.
In our latest study, Boost Sales Through Anime: Leverage the ‘WIBUNOMIC’ Effect, the post-COVID “Wibu Boom” has given rise to a new wave of anime fans, especially among Gen Z and Gen Alpha. We categorize them as the ‘New Wibu’, more open and expressive, making anime a part of their online identity.
Unlike earlier generations, they are no longer hidden, whether online or offline.
In Insight Pocket #3, we explore:
- Binge-watching hundreds of episodes within a short period has become the new norm.
- Anime speaks the same emotional language as Gen Z.
- In Indonesia, Wibu culture is now closely linked to cosplay.
- The 5 Stages of Brand Collaboration with Anime (One Piece Edition).
- Entering a Culture Takes Process, Don’t Just Be a Poser.